Quality social media content can set you apart from competitors, keep your brand in customer’s top of mind and enhance your positioning as leader provided that content is the center of your online marketing strategy. Setting clear goals through different aspects of social media content management is a prerequisite for a successful online strategy. Content and Platforms Blog posts, status updates, videos, contests, tweets, poll questions, infographics and photos… Choose responsibly the ideal social media channel and always consider your business objectives. Monitor where your audience is present and active so that......
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With around 1 billion photos being liked every day and approximately around 1 million perfectly active users every month along with online giant images and videos sharing social forum, Instagram can help you get connected with socially active consumers. Crossing the recent 300 million users mark, Instagram, over the past few years, has also become an effective online tool for most of the marketers. Through Instagram your business can actually reach out to a colossal customer network. To further help you out, here is the Instagram marketing strategy. Create a distinct......
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If you wish to increase the online visibility and the traffic of your website you basically have 2 options: You can use the free channels and you can invest money on advertising. As we have explained in previous articles the free channels can bring lots of traffic to your website but they require lots of time and effort. On the other hand a successful ad campaign can bring easier thousands of users to your website and it can help you boost your sales faster. Creating a successful advertising campaign requires careful planning......
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What is AMP? It is a project from Google & Twitter, designed to create very fast mobile pages. Google announced the launch of the Accelerated Mobile Pages (AMP) project on February 25th. This open source framework was first announced on October 2015 with the goal to provide a fast loading mobile environment for publishers and ultimately a better mobile experience for users. Why is AMP Implementation Important? AMP implementation actually provides 3 important SEO benefits: The first is that AMP pages are significantly faster compared to non AMP ones (and we......
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Social signals play a significant role on Search Engines Rankings as an effective link building method whilst data deriving from social media is largely used by Search Engines. What is the goal? To increase website traffic and revenue. Social signals improve rankings in an indirect and direct way. They have a direct impact on organic SEO through the number of people that like a page, the shares, likes, number of followers, fans and tweets while the indirect effect depends on inbound links (thanks to increased brand awareness and online visibility), positive......
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Every campaign either in traditional or digital marketing is based on 2 critical factors. The analysis and the decision making at the stage of the planning. Decision making Identify the audiences, the goals considering the available budget and define what conversion means to your campaign: Brand awareness Sales Registration Just to inform Planning Adwords is a marketing tool which can be successful when used as a part of a general strategy and not as a stand alone action. A careful planning can help you avoid a full-size failure in the competitive......
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It is almost impossible to build and maintain a dynamic website that works flawlessly every moment and for every customer. It is not a surprise that online customers often face problems such as messages, navigation errors, purchase difficulties, usability issues and much more. Furthermore, consumers usually share their experiences through social networks and blogs. Additionally, they have the tendency to discuss more about bad experiences rather than good ones. Consequently, one poor customer experience can damage brands, their customer loyalty, and their bottom line. Talking with numbers, according to a Digital Customer......
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Nowadays, an optimized Google My Business profile & listing becomes more and more important for businesses as it allows them to increase their exposure and search traffic. In this way, businesses can appear on queries that match their products/services in local search results. What is the benefit for your business? A Google My Business Listing helps your business be seen in Google’s dashboard that combines Google Plus, Google Maps and Google Search and is based on the relevance, the distance and the prominence of your result. If your business listing manages......
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Changing web hosting company is something that most webmasters are likely to consider at some point in time. Nevertheless as we discussed in a previous article, the web hosting and the physical location of the server can affect the SEO rankings of a website. As a result, even though transferring to a new web host is not nearly as risky as changing your Domain name, it should be performed with caution. In this tutorial we will discuss what things you should have in mind before switching hosts, what are the risks of......
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You don’t have to be an online marketing genius to know the basics of PPC – the name itself, ‘Pay Per Click’, sums up the concept fairly effectively. But probe a little deeper into the process, and there are nuances that are worth considering if you want to take your PPC campaign to the next level – here are just a few of the elements that go into crafting a successful campaign. Bid Optimisation Just because you’re paying for each click, it doesn’t mean that all ads – and all clicks,......
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