Optimize your Google My Business

Nowadays, an optimized Google My Business profile & listing becomes more and more important for businesses as it allows them to increase their exposure and search traffic. In this way, businesses can appear on queries that match their products/services in local search results.   What is the benefit for your business? A Google My Business Listing helps your business be seen in Google’s dashboard that combines Google Plus, Google Maps and Google Search and is based on the relevance, the distance and the prominence of your result. If your business listing manages......

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Importance of Online PR

A lot has changed in SEO world since 2009 or even before that. For example, online PR and SEO existed as silos, completely independent from one another. In the agency world, online PR was mostly used as an outbound marketing service whereas SEO was the main “value for money” inbound marketing service for both small and large companies. And then along came Penguin, Panda, Hummingbird and the struggle for most SEO professionals began… Google’s Ranking Algorithm became more and more sophisticated, to the point of currently applying machine learning technology, making it......

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Website Speed Optimization

The beauty of a fast-loading website lies on the satisfaction of the speed offered to its visitors. Apart from relevant results and content, what is also necessary for a user, is to be served with fast-loading sites. Website speed is a key-factor regarding page-views, bounce rate as well as conversions. Owning a fast-loading website offers nothing but advantages and since Google considers page load time as a ranking factor, it is a fact that website speed does its bit in SEO. However, obsessing over site speed is not a good idea, because......

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A picture is worth a thousand words, but this happens only if it can be seen. Well-chosen images can not only strengthen the message of your website pages but also be a vital factor for your website to rank higher and complement your overall SEO Strategy. This means that you need to be sure that your images are optimized for search engines. Not to mention that according to Raven Tools, 78% of SEO issues are related to image issues. If you haven’t even considered optimizing your website or blog images, reconsider; as......

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