Your marketing funnel is similar to a well-oiled engine. There are many components within an engine that work together to help things run smoothly. The same goes for your marketing funnel. If one component isn’t working properly, the rest will follow. That’s where marketing automation comes into play. Marketing automation will ensure all components are working properly in order to create one harmonious marketing funnel. Let’s take a quick look at how marketing automation works. Learn More About Your Leads A major misconception with marketing automation is that it’s the same......
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A lot has changed in SEO world since 2009 or even before that. For example, online PR and SEO existed as silos, completely independent from one another. In the agency world, online PR was mostly used as an outbound marketing service whereas SEO was the main “value for money” inbound marketing service for both small and large companies. And then along came Penguin, Panda, Hummingbird and the struggle for most SEO professionals began… Google’s Ranking Algorithm became more and more sophisticated, to the point of currently applying machine learning technology, making it......
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The beauty of a fast-loading website lies on the satisfaction of the speed offered to its visitors. Apart from relevant results and content, what is also necessary for a user, is to be served with fast-loading sites. Website speed is a key-factor regarding page-views, bounce rate as well as conversions. Owning a fast-loading website offers nothing but advantages and since Google considers page load time as a ranking factor, it is a fact that website speed does its bit in SEO. However, obsessing over site speed is not a good idea, because......
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A picture is worth a thousand words, but this happens only if it can be seen. Well-chosen images can not only strengthen the message of your website pages but also be a vital factor for your website to rank higher and complement your overall SEO Strategy. This means that you need to be sure that your images are optimized for search engines. Not to mention that according to Raven Tools, 78% of SEO issues are related to image issues. If you haven’t even considered optimizing your website or blog images, reconsider; as......
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